Having an impressive website is just one of the many ways to encourage clients to use a business. There are many elements that go into a website, including how the site looks, content, and meta information. Website design plays an integral part in every business, but it is especially important for small businesses.
This blog is going to look at some of the top small business website design tips that any small business can use to strengthen their approach.
6 Awesome Small Business Website Design Tips
What are some of the best small business website design tips? Here are a few that any business can begin applying to their site, helping make a powerful online presence.
Design Isn’t Just About Looks – It’s About Content
Obviously, the first thought when it comes to website design is just what the site should and will look like. However, this is not the only thing a business should consider.
When a business is thinking of web design, it should always make sure there is a focus on content. Content is what will convince someone to use a business and buy a product, and if the site is lacking in content, the traffic will diminish quickly.
As Alex Ivanovs from Huffington Post points out, all content needs to flow well, be logical and be easy for clients to read. This will add a great element to each and every landing page on a business’s website.
Create a Unique Look for a Brand to Make the Site Stand Out
Branding is an important aspect for small business website design. It can help a business stand out and look professional while also creating a consistent image for clients to notice. When a small business works well on their branding, they are more likely to encourage new site visitors to become clients.
Remember: keep all branding consistent on each landing page, as well as in emails, on social media, and any other marketing element used.
Make it Easy to Navigate for Users
A great small business website design tip is to make sure the web page is easy to use and navigate for clients. Yes, each business wants to have a stunning site, but if it isn’t easy to navigate, clients aren’t going to stick around.
When a client can easily find what he or she is looking for, that client will be more apt to purchase a product or service. In addition, the client might even be more willing to share the website content on his or her social media pages.
Help Clients Know Whom to Contact for Questions or Services
Another great way to make sure a business as a great site design is to make it easy for clients to know whom to contact. While each site should have a contact page, providing easy access to contact information throughout each and every page is also great.
A business can include their contact info at the bottom of each page, as well as adding social media buttons to encourage people to follow. This can help clients if they have questions about a product or service, and make the business much more accessible.
5. Always Utilize Calls to Action on Each Landing Page
Even if the landing page isn’t specifically about buying a product or service, there should always be a call to action on it. When it comes to creating a great website, small businesses need to make sure that they are consistently illustrating how clients need their services.
Include a call to action on the web page, and expect to have a great outcome with people clicking on services, choosing a specific business for their needs.
Put Pertinent Info at the Top or “Above the Fold”
When creating website content, it is important to put all pertinent information at the top, which many call “above the fold.” This will be what shows up in many searches and is what clients will read immediately before doing anything else.
This information should give everything the client is searching for while also creating a need for the client to read more about the product, service, or company. Once the client learns if the company provides what he or she needs, then the client will start reading and looking at other pages.
As this happens, the client will become more and more certain that this is a business he or she wants to use.
Create the Ultimate Website and See Amazing Results
Following these small business website design tips can help any small business create a strong, lasting presence online. When a business focuses on using a site to bring in and keep clients, it will be set apart as a trustworthy and great business.
If a small business is looking for quality web design to create an awesome online presence, then Bigfoot Media is perfect for them. Take a look at all available services to see how Bigfoot Media can help.