The Do’s and Don’ts of Launching a New SEO Campaign

Are you preparing to launch a new SEO campaign for your business website? Developing a new SEO campaign is time-consuming and requires a lot of research, from your keywords to the type of content that your customers want to read online. SEO has certainly changed throughout the years, and there are smart (and not so smart) approaches to take for best results.

Before you launch your new SEO campaign this year, here are a few tips and techniques to keep in mind:

Don’t Assume That You Know All of Your Keywords

It’s no secret that a successful SEO campaign involves good keywords. However, keywords require a strategic approach. It’s not enough to simply pick a few keywords off of the top of your head and wing it—you’ll need the proper tools to verify if you’re targeting a profitable keyword or a dud.

Some of the best keyword research tools on the market today are SEMRush and KWFinder. Both tools provide good insight in terms of search volume and competition. However, SEMRush excels at supplying a large volume of possible keywords that you can sort through. You’ll need to analyze the keywords one by one in order to determine value and relevance, but you’ll have a fairly large supply at your fingertips.

KWFinder is a fairly new tool that was introduced in 2015. This tool’s unique value is its ability to target long tail keywords while providing SEO competition in plain English. It will display keyword difficulty in color codes, ranging from easy, possible, and hard. You won’t have to second-guess if a keyword is a good choice, and this tool can even unveil new keywords that you won’t find on SEMRush.

Do Plan to Publish a lot of Content

In 2016, SEO is much more than simply creating a generic web article around a keyword. Your content needs to include your keywords, but it also needs to provide substance and value to the reader. If the average person can’t understand your article, you won’t win over Google with better search engine rankings.

The key is to produce quality content on a regular basis, and a lot of it. This is especially the case if you’re targeting competitive keywords such as ‘luxury cars’ or ‘dentist’. Even if you have to create a large volume of content to get better rankings on Google, you’ll have to be sure that every piece has something to offer to your audience. 

Don’t Give up After One Month

The reality is that a lot of SEO campaigns can take awhile before you start to see results—often times, you’re looking at 2-3 months. However, the time that it will take for your website to appear on page one depends on a variety of factors, including:

  • The age of your website
  • The competitiveness of your keywords
  • How much content your competitor produces
  • How often you are publishing content
  • Social signals
  • Quality backlinks
  • And more

As you can see, SEO needs a lot of pieces of the puzzle to come together before you can start reaping the benefits. These puzzle pieces can be a bit complex, so it’s important that you’re patient during the launch of your campaign.

Do Make Your Site User-Friendly

Did you know that user experience is one of the secret ingredients to Google’s algorithm? This means that simply providing a website to house your content isn’t enough. You need to make the user experience as streamlined as possible for your customers, and you can do so by using the following techniques:

  • Use a clear navigation system
  • Create a sitemap
  • Use a WordPress theme builder for professional design, such as one from Elegant Themes
  • Make sure your website loads quickly
  • Use adequate white space in design and the body of your text
  • Use bullet points to make it easy for customers to skim content
  • Use high-quality images, or even provide your own photography
  • Use bold headlines that help break up a large body of text

While it may not sound like user experience has anything to do with SEO, the reality is that it helps customers stay on your website for a longer period of time. When your website has a low bounce rate, it indicates to Google that your website is relevant to the user’s search query.

Launch Your SEO Campaign With Bigfoot Media

Did you know that Bigfoot Media is the area expert for local SEO campaigns in Greenville? We can help build an effective SEO campaign from scratch and help you tackle those tough keywords. To learn more about our SEO services, contact Bigfoot Media today at 864-214-5504.

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