It’s no secret that Google is constantly changing, and those changes stem anywhere from its algorithm to its search engine results pages. In recent months, …
As a business owner, getting exposure online feels like an uphill battle. You’re constantly battling Google algorithm updates, and sometimes you can find yourself paying …
We’re over one-quarter of the way through 2016, and hopefully, by now you have a digital marketing plan in place. One of the most difficult …
Pay-per-click (PPC) advertising has many benefits for business owners. It helps to get your name in front of potential customers in no time flat, and …
Have you dabbled in the world of pay-per-click advertising with Google, Yahoo!, or even Bing? If so, your experience can dramatically be impacted by the …
The truth is that keyword research strategy has dramatically changed over the last several years. Not too long ago, marketers would simply fill their websites …
With all of the digital marketing trends and techniques readily available for 2016, pay-per-click advertising is certainly amongst the most appealing. Although pay-per-click advertising is a different animal than traditional search engine optimization, there’s no denying that it can yield impressive results when it’s managed correctly.
Google AdWords: it’s one of the most effective self-serve advertising platforms on the web, but it can be confusing for new marketers. Fortunately, by knowing …