There are probably very few business owners on the planet who don’t want to maximize their efficiency. From balancing budgets to keeping employees on task, you have a lot on your plate to ensure that your day-to-day operations. Busy business owners often push social media marketing to the backburner as they tend to more important responsibilities.
The reality is that social media marketing is essential to getting extra exposure for your business and even generating leads. But how is a single business owner expected to manage Facebook, Twitter, and even LinkedIn while still running their own company—and do all of the above as effectively as possible?
The good news is that there are various social media marketing tools that can help you manage your social media accounts more effectively. This list will help you select the best tool that allows you to remain active on social media without much effort.
Hootsuite is one of the most popular social media marketing tools available on the market. This tool is highly efficient and best used for scheduling social media posts in advance. If you’re looking to save a lot of time and hassle with your social media management, Hootsuite might be the best decision for you.
Hootsuite is free to sign up for an account and integrates with Facebook, Google+, and Twitter. By planning posts in advance on this platform, you can essentially cut your publishing time in half.
Concerned about customer service management? No problem. Hootsuite allows you to delegate messages to different members on your team, so you can be sure that any issues are resolved in a timely manner.
Another great feature is that Hootsuite allows you to save draft messages that you can alter and customize in no time flat. This is useful for answering common customer questions—but avoid sounding too robotic.
If you’re a business owner who is on the go, Hootsuite has an app for that. Their app can be installed on your smartphone so you can manage your social media accounts, even if you’re out on the road. This helps business owners ensure that they’ll never miss another social schedule post again.
Another popular and effective social media marketing tool is CoSchedule. CoSchedule is very powerful in terms of not only managing your social media schedule, but your content marketing as well. It integrates a variety of social media platforms, including Facebook, Pinterest, Twitter, Google+, and even Pinterest.
Like Hootsuite, this tool consists of a master calendar that you can use to schedule your social media posts in advance—but its benefits don’t stop there.
One of the things that makes CoSchedule ultra efficient is its ability to integrate WordPress and Google Docs. You can edit the document directly from the CoSchedule interface, making this one of the most innovative social media marketing tools available on the market. Once your content is published, you can prepare your posts and schedule them months in advance—or more.
Another great feature of CoSchedule is its ability to assign tasks to your team members. If you have additional people working on your social media marketing strategy along with you, this will help keep the ball rolling and ensure that both blog and social media marketing content are scheduled on a regular basis.
While Buzzsumo doesn’t offer the ability to post social media content to your profiles, it has its own competitive edge. Buzzsumo is a content curation tool that helps you find the top trending content from around the web to share with your audience. This is beneficial for business owners who want to share social media content, but simply don’t have time to tackle the task on their own.
With Buzzsumo, you won’t have to play guessing games in terms of what content your audience will want to read. This platform takes the guesswork out of evaluating resourceful and relevant content, allowing you to share the very best blog posts and articles time and time again.
Why Does Content Matter for Your Social Media Marketing Tools?
Although this blog post is an overview on some of the top social media marketing tools on the web, we must mention content for several reasons. First, sharing quality content on a regular basis is an effective way to gain new followers. It will also help enhance your exposure and build a reputation for yourself as a thought leader in your industry.
Publishing social media posts consistently is only part of the equation. You’ll also need to share top-notch content with your followers in order to get the most mileage from your campaign.
Need Help Managing Your Social Media Accounts? Contact Bigfoot Media Today
The reality is that even the most efficient tools won’t cut it for your social media marketing campaign. When you need the eye of a social media expert, get in touch with us today to learn how we can help grow your business online.
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