If you’re operating a non-profit, there’s a good chance that you don’t have a ton of money to spare for your social media marketing. A lot of your cash flow is dedicated to helping a great cause and even paying some employees. However, the truth is that non-profits need marketing, too—even if they’re on a low budget.
The good news is that social media marketing can be a very effective and affordable way to market your organization. Whether you’re operating an animal rescue or a veteran’s charity, smart social media marketing companies such as Bigfoot Media can help your brand gain more exposure and even help increase donations.
If you’re a non-profit that is looking to get your social media marketing strategy off of the ground, you have several options that won’t cost a ton of money. Here’s how you can make the most of your social media marketing and stretch your dollars as far as possible.
- Stay Consistent With Your Posting
This is a quick way to give your non-profit social media marketing an overhaul that might not cost you any money at all. One of the most effective ways to build a familiar brand name is to post on a regular basis. Make sure that the content that you’re sharing is as relative as possible to your organization, or else you risk losing followers. In fact, 21% of people unfollow brands due to irrelevant content.
So, how do you create a consistent social media marketing schedule, anyway?
The key to consistent publishing lies within an editorial calendar. An editorial calendar will help keep your future posts in order and provide a resource for content when your ideas run dry.
You can create a content calendar by using a simple excel file. There are also numerous (and free) resources from around the web where you can download an editorial template straight to your computer. Buffer offers over a dozen new social media templates that can make your non-profit social media marketing feel like a snap.
- Let Your Followers Know That You’re Human
When you’re marketing a non-profit organization, it’s important to give your social media presence a human touch. Your followers want to interact with a person who is connected to your cause and feels passion toward your organization. Be sure that your new social media manager has a good sense of your organization and your goals.
Another way to add a human touch is to your social media marketing is to regularly update with photos. Your supporters enjoy seeing your staff, and they also like to see photos of your organization helping your cause or community. It helps connect supports to your organization and gives a sense that a real, live person is managing your social media account.
- Engage With Your Supporters
The truth is that it isn’t enough to simply post content on Facebook and disappear without a trace. In order to get the most out of your social media marketing, it’s essential that you engage with your supporters.
Engaging with your followers and supporters is easier than you think. Most social media platforms will notify you when a follower interacts with your social post. If they leave a comment or review, you can react accordingly. It’s always best to respond in a timely manner and remain professional as possible. However, if a volunteer manages your social media account, it can be difficult to ensure a quick response. Do you best to respond to every comment every couple of days if possible.
- Make it Easy to Donate
It’s no secret that non-profits survive from donations. You can ask for donations on Facebook, but you’ll need to make sure the process is as easy as possible. Some non-profits choose to have a PayPal donation page on their website; this can work since you don’t have to be a PayPal member in order to make a transaction.
Another popular way to collect donations is through a GoFundMe campaign. It only takes a minute for your supporters to fill out their information—and with a couple clicks of a button, followers can send money to help with your cause.
Easy Social Media Marketing For Non-Profits: Bigfoot Media
Although non-profits may feel that it’s a waste of time to use social media, this couldn’t be further from the case. Large non-profits such as Greenpeace and The Humane Society of The United States have harnessed its power with engagement and donations.
With Bigfoot Media, your non-profit organization can share a similar experience. Contact the social media marketing experts at Bigfoot Media today to learn more.
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