“Content Marketing” has become quite the buzzword these days. Everyone is doing it and yet how many people really know what it is or how effective it is, exactly?
Well, now you can become the office authority on the topic with these awesome content marketing statistics designed to grant you water cooler domination and expert-level credibility.
15 Content Marketing Statistics you Need to Know
1) Brands that rely on inbound marketing tactics save $14 for each customer acquired.
2) 36% of B2B companies with specific, clearly defined content marketing strategies consider their marketing techniques effective. This is a rate three times higher than B2B companies without a defined content marketing strategy.
3) 68% of content marketers prefer original content to licensed content.
4) Moving from outbound marketing tactics to inbound marketing tactics doubles website conversion rates.
5) Between 2013 and 2014, 70% of B2B companies dedicated themselves to developing more original content.
6) Facebook is now a major driver of internet traffic, producing a whopping 25% of all interactions on the web.
7) Compared to all other types of content on the Big 4 of social media (Twitter, Facebook, Goolge+ and LinkedIn), posts on Facebook garner 340% more shares.
8) Two-thirds of B2B marketing specialists report that content is an important form of fuel across all distribution and engagement channels.
9) Upwards of 50% of consumers in the market today expect the people in charge of sales and marketing to be better informed about the unique needs and goals of customers.
10) On the web at large, 27,000,000 pieces of content are shared on a daily basis.
11) 58% of all content marketers claim that their original, text-based content is the most important type of content they produce.
12) 90% of B2C marketers use content marketing.
13) In the past year, use of infographics has ballooned from 9% to 52%.
14) Of the marketers who blog as part of their content strategy, 33% of them write between 2-5 blog posts each month.
15) While 71% of readers scroll down for original content, only 24% of them scroll down for native content.
Content Marketing: More Than Just a Buzzword
With those statistics in mind, it’s easy to see why content marketing is such a hot topic right now. It may have been 1996 when Bill Gates wrote the immortal words “content is king” but the phrase is as true today as it’s ever been. Content is a massively important tool for content marketers from all backgrounds and, when done right, it has the power to transform your business.
Although it’s important, effective and widely-used, content marketing is still misunderstood on many levels. This is due, in part, to the fact that the term is so broad: “content” can be everything from a tweet to a podcast and there are undoubtedly many niches in between that many marketers have never explored and may not even be aware of. There are, however, a few commonly practiced schools of content marketing. These include the following:
∙ Infographics: As we mentioned above, the use of infographics has jumped massively in the last year. This is because infographics are informative, text-light, image-dense forms of content that cram a huge amount of information into a small package.
∙ Memes: Believe it or not, memes go far beyond the “Hey, Girl” realm and they can actually help your business hugely. Memes are a fantastic content marketing tool because they’re simple to create (There are dozens of free meme generators online, like this one), they go viral quickly and they’re hilarious. Although memes aren’t exactly designed for sharing important content on your blog, they can be a great tool for platforms like Twitter, Facebook, and Pinterest.
∙ Videos: “Video” is a broad term that covers everything from how-tos to videocasts. The basic truth, however, is this: videos are a great way to communicate your message in a powerful, memorable and succinct way. For example, take this video on Crazy Egg that, since its inception, has helped the website bring in more than $21K each month.
∙ Ebooks: Ebooks are long-form pieces of content packaged into a PDF and sold via one of the many ebook publishing platforms available today. Alternately, these books can be given away for free as an incentive to sign up for an email list or participate in a contest.
At the end of the day, there are literally dozens of types of content marketing. Each type has specific benefits and drawbacks and, when a marketer develops an approach that combines several of them, a brilliant content marketing strategy is born. That said, the next time you want to “wow” your co-workers at the water cooler, you can bust out your knowledge of content marketing statistics and combine it with your knowledge of different content marketing platforms and how and why they work.
To learn more about content marketing, contact Bigfoot Media today.
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